NINJAGO
Overview
Ninjago is unique among the themes on Brickpit: it's a LEGO-original IP, with the franchise, characters, and storylines all created and owned by LEGO itself rather than licensed from an external rights holder. The result is a theme that has run continuously since 2011 — longer than almost any licensed theme — supported by an animated series that now spans over 15 seasons and a dedicated global fanbase spanning childhood through adulthood. The catalogue is vast. With over 600 sets and more than 1,500 unique minifigures, Ninjago is the single largest theme on Brickpit by almost every measure. New sets arrive annually, characters evolve across seasons and story arcs, and the same ninja can appear in dramatically different costumes across the production history. The scale means Ninjago functions almost as a collector universe unto itself. For collectors, Ninjago is a genuinely different proposition to licensed themes. The ongoing production, LEGO ownership of the IP, and sheer volume of variants make it a long-term, high-complexity collecting environment where appreciation tends to happen at the specific variant level — driven by short production windows, season-specific releases, and figures that achieve cult status within the Ninjago community.
Key Characters in the NINJAGO Theme
The five core ninja’s - Lloyd Garmadon (89 variants), Kai (84), Jay Walker (80), Zane (78), and Cole (74) dominate the variant count. That volume means individual core ninja figures are generally inexpensive — it's the early-era and season-specific variants that carry premiums, not the characters themselves. Beneath the main cast, 200 of the theme's characters have only a single variant — a long tail of season-specific allies, villains, and supporting figures where single-set distribution and long retirement ages are quietly producing some of the theme's most interesting secondary market results - Akita being a prime example.
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Lloyd Garmadon
Kai
Jay Walker
Zane
Cole
Nya
Wu
Garmadon
Largest Sets by Piece Count in the NINJAGO Theme
At 647 sets, Ninjago is the largest theme on Brickpit — and the price range reflects that breadth. Entry-level polybags start at £1.18, with the top end reaching £729.65. The 150+ magazine gift sets in the catalogue account for a large proportion of the set count but a small proportion of collector interest — filtering those out leaves over 400 active collector sets; still comfortably one of the largest on the platform.
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NINJAGO City Markets
NINJAGO City Gardens
NINJAGO City
The Old Town
NINJAGO City Docks
Tournament Temple City
NINJAGO City Workshops
The Temple Bounty
Notable Minifigures
With over 1,000 minifigures spanning 300+ characters, the Ninjago catalogue rewards a forensic approach over completionism. NJO0108 - Lloyd Garmadon (£324.26) is the theme's highest-priced figure — a rare variant from 2014 that was online available in Target stores in the US. NJO0061 - Jay Walker (£109.46) and NJO0252 - Nya (£97.37) follow the same early-era, short-production-window pattern. The consistent signal across the theme's highest value figures: season-specific variants from the 2011–2014 period, where production runs were lower and the figures have now had over a decade of supply compression.
View all 1,054 minifigures
Lloyd DX
Jay NRG
Kai - Rebooted, Stone Armor
Nya - Airjitzu
Lloyd - Airjitzu
Jay DX
Cole - Rebooted, Stone Armor
Lloyd Possessed
Collectability & Investment Insights
Ninjago sits outside Brickpit's licensed tier multiplier — as a LEGO-owned property it carries a lower theme multiplier than externally licensed IPs. That reflects the structural absence of licence expiry risk, which historically drives secondary market appreciation in closed themes, rather than any judgement on franchise strength. Ninjago is one of the most popular children's entertainment properties in the world; the multiplier positioning is a modelling choice, not a value assessment. The secondary market is shaped primarily by the theme's depth rather than scarcity. Because production is ongoing and the catalogue is enormous, price premiums concentrate narrowly: season-specific figures with limited production windows, character variants that were never remade, and complete-set rarity for older sets retired many years ago. The floor is very low for recent high-volume figures, but the ceiling on the right retired variants is meaningful and growing. The most important collector variable in Ninjago is time since retirement. Figures from the early 2011–2015 era have had over a decade of supply compression and consistently trade at significant premiums above their original retail allocation. That pattern will extend progressively to more recent waves — making Ninjago a theme where timing relative to retirement matters more than character significance alone.